Enterasys unveiled its data center strategy last week that includes going head-to-head against Brocade, Cisco, Hewlett-Packard and Juniper for a share of the converged Ethernet market.

Enterasys, the networking arm of Siemens Enterprise Communications, says it is looking to set itself apart from rivals through a vendor agnostic strategy. It says its offerings are designed to easily interoperate with multiple virtualization vendors, including Citrix, Microsoft and VMware, as well as multiple storage and server vendors, including Dell, HP and IBM.

The company says its strategy better reflects the multi-vendor reality of today’s data centers than the single-vendor strategy being pursued by its rivals. In coming quarters Enterasys says it will make a series of additional partnership announcements with hardware and software vendors.

A key piece of the strategy is a new line of S-Series switches which “virtualize” network connectivity. The technology detects virtual machine changes and automatically configures application-specific network policies, including priorities and bandwidth provisioning.

Enterasys says this ability to automatically apply device-specific profiles reduces operation costs, because the infrastructure dynamically re-applies service policies when devices move between ports or switches. This eliminates the need for manual intervention and can provide customers with a 50% reduction in network management time, the company says.

 

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