Not long ago, my son Michael was responsible for leading a blood drive that was run by his Boy Scout troop. His responsibilities included organizing the younger scouts and other volunteers into five groups. There was a group responsible to set up the facility and another group to break it down on the day of the drive. There was a group responsible for walking each blood donor to a chair following their donation and to provide them with food and drink. Prior to the drive, there was a group responsible to advertise the event throughout town (by making and hanging posters in local stores and providing the town paper with an ad). Last, there was a group to make telephone calls to townspeople in an effort to solicit them as a donor. The responsibilities of this last group included:

Fortunately for the boys, they were not expected to make random phone calls. The Blood Center had given Michael a list of people who were most likely to donate. Much the same way as a call center, he had a list that narrowed down the 10,000 people living in town to less than 200 people who fit the following demographics:

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