Endeca, a next-generation information access company, announced the first in a series of solutions and best practices aimed at increasing the effectiveness of search engine optimization (SEO) efforts for Guided Navigation-based Web sites. Designed to create optimal interactions between the Endeca Information Access Platform (IAP) and popular Web search engines such as Google, Yahoo!, MSN and Ask.com, the new SEO capabilities are based on Endeca's work with hundreds of leading e-commerce, e-business and online publishing customers. The solutions and best practices give companies running business-critical applications on the Endeca IAP new, unique capabilities to complement search marketing initiatives and help Web search engines to more accurately rank products and content. As a result, Endeca-powered businesses can increase page views, customer acquisition and revenue, while reducing dependence on expensive pay-per-click and keyword advertising programs.
"We estimate that the major search engines drive 50 percent of our new business. So a robust SEO strategy is critical to our success," said Jason Robbins, CEO at ePromos Promotional Products, Inc. "Implementing an SEO strategy that takes advantage of our investment in Endeca has generated enough new business that we had to cut back on pay-per-click keyword advertising in order to support the increased volume."
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