(Bloomberg) -- Pivotal, the cloud-computing spinout of EMC Corp. and VMware Inc., promoted Rob Mee as chief executive officer to replace Paul Maritz, who was appointed executive chairman of Pivotal’s board.

Pivotal, backed by EMC, VMware and General Electric Co., was set up in 2012 to tap surging demand for Internet-based programs, after EMC acquired Pivotal Labs the same year. Mee co-founded the original entity, which specialized in developing tools to change how engineers build software. The technology has become a critical component of Pivotal’s business, which involves carrying out complex projects with customers, while training their engineers to write software in a more modern way, Maritz said in an interview with Bloomberg News in May.

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