(Bloomberg) -- Pivotal, the cloud-computing spinout of EMC Corp. and VMware Inc., promoted Rob Mee as chief executive officer to replace Paul Maritz, who was appointed executive chairman of Pivotal’s board.

Pivotal, backed by EMC, VMware and General Electric Co., was set up in 2012 to tap surging demand for Internet-based programs, after EMC acquired Pivotal Labs the same year. Mee co-founded the original entity, which specialized in developing tools to change how engineers build software. The technology has become a critical component of Pivotal’s business, which involves carrying out complex projects with customers, while training their engineers to write software in a more modern way, Maritz said in an interview with Bloomberg News in May.

“Rob Mee has been credited for shaping the software development cultures of some of Silicon Valley’s most influential and valuable companies,” Maritz said in a statement published Tuesday. “As Executive Chairman, I look forward to remaining actively engaged with Pivotal, its partners and its customers, and supporting Rob in his new role as CEO.”

 Separately, Pivotal said that its Cloud Foundry product crossed an annual run rate of $100 million in bookings. General Electric is building its new industrial cloud service, named Predix Cloud, around the Cloud Foundry technology. GE invested $105 millionfor a 10 percent stake in Pivotal in April 2013.

“Crossing the 100 million-dollar milestone is a great sign that Pivotal Cloud Foundry is being embraced by customers and partners and is emerging as the leading open cloud platform,” Maritz said.

Maritz oversaw the development of Windows among other jobs during a 14-year career at Microsoft Corp., before becoming chief strategist at EMC and CEO of VMware. He was a candidate to replace Steve Ballmer at Microsoft, but declined to be considered for the job, people with knowledge of the matter said at the time.

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