May 11, 2012 – EMC Corporation announced a new move in the flash storage architecture market with the acquisition of XtremIO.

XtremIO relies on an all-flash enterprise storage architecture for its line of storage arrays and operational management solutions. EMC intends to aim XtremIO’s offerings at performance enhancements to hard disk drives when flash technology is used in the server on a PCIe card, a computer expansion bus standard typically involved in replacing older bus standards. With the acquisition, EMC also introduced its “Project Thunder,” an initiative to optimize high frequency, low latency read/write workloads.

In a release on the proposed deal, EMC Information Infrastructure Products President and COO Pat Gelsinger said forthcoming XtremIO technology is expected to give EMC customers new storage opportunities “across many of their most demanding applications.”

451 Group Analyst Simon Robinson, in an overview of the storage provider, wrote that XtremIO’s offerings tackled “some of the thornier challenges around solid state, especially scalability, de-duplication and providing advanced enterprise array features.”

XtremIO is based in Israel and was founded in 2009. Its management team includes co-founder Jehoshua Bruck, who had previously worked on parallel computing for IBM and was a founder of Rainfinity, another provider acquired by EMC.

It was an all-cash transaction for privately-held XtremIO, though further financial details were not disclosed. EMC stated it would provide additional information on the deal May 21-24 at EMC World in Las Vegas.

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