May 10, 2011 – EMC Corporation made a slew of cloud and virtualization-related announcements Tuesday, putting products behind the vision CEO Joe Tucci presented at an annual summit for the information infrastructure vendor.

Among the new releases and updates solutions presented were: on-demand content management offerings Captiva, Document Sciences, CenterStage and Documentum, all running on EMC’s VCUBE hybrid architecture; cloud tiering capabilities for its VNX storage solution; a new cloud content sharing release in collaboration with Box; EMC Ionix Server Manager 3.0, data center software with added integration and virtualization capabilities; and a new version of Ionix Unified Infrastructure manager, with enhancements to its cloud infrastructure speed.

In addition, EMC announced a partner program, Velocity Service Provider Partner Program, to provide sales, marketing, planning and educational benefits to partners that invest in EMC’s delivery of cloud services to the global IT market.

The products and partnership news came from Las Vegas, the site of EMC World, the vendor’s annual customer and partner showcase, where Tucci on Monday expressly planted his company’s future in unstructured data and hybrid cloud environments, according to EMC releases.

Alan Pelz-Sharpe, principal analyst and director with The Real Story Group, says that his firm’s research shows cloud development as “far from mature and fleshed out option” for users. While he says this doesn’t in itself doom EMC with the range of plans it rolled out, it does present questions that will take time to answer.

“More than virtually any other major IT infrastructure vendor, EMC has tied its future success to the cloud,” says Pelz-Sharpe. “The challenge for any firm committing so totally to the cloud is to weather this lag from hype to reality, and to straddle the issue that large organizations are typically only interested [in] moving some elements to the cloud, while retaining strict on premise control of everything else.”

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