EMC has agreed to resell Hortonworks Data Platform, an intriguing move in the world of Hadoop-based big data applications and so-called Data Lakes. The growing EMC-Hortonworks relationship also comes one day before Hortonworks is expected to announce quarterly results.

Much of the EMC-Hortonworks effort involves EMC Isilon Data Lake Foundation -- an effort to create a turnkey platform that customers can use for predictive analytics and other data-intensive applications.

"EMC and Hortonworks have a deep existing relationship, and over the last several months have collaborated to certify the Isilon products with Hortonworks Data Platform in order to optimize Hadoop for the EMC customer base," said Sam Grocott, senior VP, product marketing and management, emerging technology division, EMC, in a prepared statement. "The inclusion of Hortonworks Data Platform in EMC Select further enhances our Big Data initiative to enable EMC sales and channel partners the opportunity to offer an end-to-end Big Data solution."

In some ways, EMC and Hortonworks are embracing each other to mitigate potential growth concerns for EMC and the Hadoop market, respectively. Some Wall Street analysts have been calling on EMC to break itself up in order to offset slowing growth. (EMC has respectfully rejected such speculation.)

At the same time, Hadoop providers like Hortonworks, Cloudera and MapR have been working overtime to affirm Hadoop's continued market adoption. A Gartner report earlier this year earlier this year raised concerns about potential slowing growth for the big data platform. Moreover, IBM and other vendors have been embracing Spark -- a potential Hadoop alternative, although Hadoop backers insist Spark is a complementary platform. 

The next Hadoop adoption reality check will arrive when Hortonworks announces financial results on Aug. 5.

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