New York, March 21 -- EMC announced it has acquired Pivotal Labs, a provider of consulting services and application software in an all cash deal. Terms were not announced. The company also announced the release of Greenplum Chorus, a networking and collaboration platform for big data developers and data scientists.

Pivotal Labs is a personalized developer of new Web-based applications, and EMC was once known as storage-oriented company. But with EMC’s acquisition of Greenplum 20 months ago as an entry to the high performance analytics world, the natural fit of Pivotal is to help Greenplum customers extend the reach and usage scenarios for Greenplum’s big data technology.

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