The adoption rate of embedded analytics among business users is twice that of traditional business intelligence (BI) tools, according to the fourth annual State of Embedded Analytics report by Logi Analytics.

The report, which studied how organizations embed business intelligence and analytics inside their software applications, indicates that embedded analytics continues to improve user satisfaction and increase end-user adoption of analytic tools.

“The report shows that demand for self-service analytics is expanding beyond data analysts to everyday users, who need to monitor and measure key performance indicators,” said Brian Brinkmann, vice president at Logi Analytics. “If organizations want to see these users be successful, they need to offer analytics within the business applications they are using every day.”

When users are forced to leave their preferred business applications to conduct analysis, they are less likely to use that analytics tool. The report found that 43% of application users leverage embedded analytics regularly, which is double the user adoption rate of traditional BI tools reported in the 2015 State of Self-Service Report.

Application providers say they expect the adoption rate of embedded analytics to increase to 52% within two years.

The report notes that for the first time, embedded analytics has become a top priority for executive management. More than one third (36%) of application providers say the CEO or executive management team is the primary driver of their decision to embed.

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