Embarcadero Technologies, Inc. announced a new approach for optimizing how organizations can leverage corporate data assets to achieve greater business value. Embarcadero Strategic Data Management (SDM) fosters essential practices that enable organizations to enhance the availability, integrity, accessibility, and security of enterprise data assets. SDM delivers the global visibility and operational efficiencies that IT professionals need to design, deploy, manage, and protect a scalable data infrastructure across the enterprise. By offering an integrated approach to data architecture, availability, and security, SDM can help organizations convert corporate data into a truly valuable asset that drives business success.

"Strategic Data Management helps customers establish a progressive approach to managing corporate data," said Stephen Wong, chairman, president, and CEO of Embarcadero Technologies. "Because companies work so hard and spend so much to capture business data, IT executives are very interested in maximizing return on information. However, the sheer size and rapid growth of data in large organizations can make this a formidable challenge. Rather than managing data tactically as a necessary but significant cost of business, customers can assume a more strategic posture with the fundamental goals of driving down costs while making data more relevant to the business and improving the resiliency of the overall data infrastructure."

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