September 13, 2012 – Emailvision, a marketing automation and customer information provider, proposed a deal Thursday for behavior and predictive analytics startup PredictiveIntent, marking another deal in the popular customer data space.
Central to the deal is patent-pending technology from PredictiveIntent that personalizes websites for particular customers, which Emailvision CEO and Founder Nick Heys said in a release on the proposed deal is “transforming the world of relationship marketing.” PredictiveIntent’s SaaS predictive analytics solution enables marketers a way to target any Web visitor with cut-to-fit email campaigns in real time.
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