Elytics announced five fully integrated online business performance management (OBPM) software applications, each of which is based on the company's flagship Elytics Analysis Suite (EAS) of software.  The new software analytic applications are targeted at five distinct market segments, each of which is rapidly increasing levels of online sales revenue: financial services, telecommunications, retail, life sciences and media.

The new software analytic applications will allow business managers to accurately measure the effectiveness of online sales and marketing campaigns, Web site sales efficacy and integrate back-office business intelligence data to obtain a 360-degree view of every customer interaction with the company. To do so, the five EAS360o software applications provide capabilities such as ETL, OLAP, data mining and relational database capabilities.

The Elytics Analysis Suite of 360o applications include FinancialServices 360o, Telco360o, LifeSciences360o, Retail360o and Media 360o.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access