Elytics announced five fully integrated online business performance management (OBPM) software applications, each of which is based on the company's flagship Elytics Analysis Suite (EAS) of software. The new software analytic applications are targeted at five distinct market segments, each of which is rapidly increasing levels of online sales revenue: financial services, telecommunications, retail, life sciences and media.
The new software analytic applications will allow business managers to accurately measure the effectiveness of online sales and marketing campaigns, Web site sales efficacy and integrate back-office business intelligence data to obtain a 360-degree view of every customer interaction with the company. To do so, the five EAS360o software applications provide capabilities such as ETL, OLAP, data mining and relational database capabilities.
The Elytics Analysis Suite of 360o applications include FinancialServices 360o, Telco360o, LifeSciences360o, Retail360o and Media 360o.
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