April 22, 2008 - Informatica Corporation, a provider of data integration software, announced that Ellie Mae, a provider of software and services for the mortgage industry, has achieved dramatic time and cost savings by using Informatica to successfully integrate their Salesforce CRM system from Salesforce.com with their internal enterprise systems to ensure all data assets are synchronized within and across their firewall.


“Informatica has been instrumental in making our Salesforce CRM project a huge success,” said Chris Lin, vice president of Infrastructure and eCommerce, Ellie Mae. “Implementation was amazingly fast — from nothing to full production in less than two weeks. It would have been a two month process without Informatica. In addition, Informatica proved to be very cost effective, delivering over 100% ROI in under two months. We now have a data integration platform that’s reusable across the business enabling us to migrate legacy data, populate outsourced applications, synchronize systems, and manage our trusted information both within and across corporate boundaries,” continued Lin.


Integration is achieved using the Informatica Integration Pack for Salesforce - a subscription-based offering that provides organizations with an easy-to-use, cost-effective approach to data integration.  The Ellie Mae sales team enters CRM data into Salesforce in the formats they are used to, with the Informatica solution automatically handling the necessary transformations to keep the legacy Pivotal system synchronized and accessible for other services such as customer care.


Ellie Mae is also using Informatica to create an enterprise data hub, which will enable the company to link together any number of internal and external systems. Data will be integrated by Informatica across numerous sources and transformed to create a single master copy of the data in a common XML format. With the data hub in place, Ellie Mae will be able to mesh all its systems in a consistent manner, upgrade applications modularly, and more effectively scale its overall information infrastructure.

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