October 22, 2009 - Teradata Corporation has announced that Electronic Arts Inc., a global interactive entertainment software company, has selected and implemented Teradata Master Data Management (MDM) running on a Teradata platform as its enterprise master data management solution.

Dennis Self, CIO at Electronic Arts, explained that Teradata's MDM solution will help his business manage all types of master data on a unified platform. This supports the company's drive to enhance data accuracy and corporate performance.

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