June 9, 2008 - Experian QAS, specializing in customer data quality software and services, announced that EF Education First, a private education company, selected QAS Pro Web to lessen the amount of returned mail the company receives.
EF Educational Tours mails out tens of thousands of packages annually to teachers, students and volunteers in the U.S. and abroad. A large number of the addresses it received were entered via Web forms and, due to incorrect entry, were returned -causing a considerable expense. The company needed a solution capable of improving address data at the point-of-capture in order to reduce shipping costs. Today, QAS Pro Web verifies the accuracy of all customer information as it is entered.
The return of so many packages resulted in not only an inefficient use of resources and marketing materials, but also a considerable amount in wasted postage and returned mail charges annually, said Mark Mercer, vice president of U.S. business operations EF Educational Tours. By using QAS Pro Web to validate, standardize and cleanse contact information as it is captured, we have improved customer service and reduced return mail costs by approximately 80 percent per year.
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