Recently, CNN Headline News reported a major story concerning an e-mail that was sent from a major Ivy League University to nearly 3,000 college applicants. In that e-mail, 3,000 applicants were notified that they were accepted to the University for the school term starting in the fall of 2003. The problem was that only 1,000 of these applicants should have received the e-mail acceptance letter; however, due to a "data error," nearly 2,000 were misnotified.
A few days later, the University had to contact the nearly 2,000 misnotified students and families via phone, snail mail and e-mail to let them know that they had really not been accepted. What a mess! The waning of trust and tarnishing of the University's image were the result as this story was broadcast on CNN News during prime time.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access