Internet-based business-to-business electronic commerce will increase more than 57 percent this year to reach $482 billion, analysis and statistics aggregator eMarketer has concluded in a report on North American B2B and B2C e- commerce.
The report also concludes that many corporate e-business budgets are increasing as much as 10 percent this year, outpacing overall information technology spending growth.
Data from a survey of 2,065 U.S. businesses surveyed in late 2001 shows that 71 percent adopted Internet- based solutions for online customer service and support and another 68 percent used Internet-based solutions for online marketing, eMarketer says.
"Businesses are getting smarter about how to use the Internet," says Steve Butler, eMarketer senior analyst. "Most businesses are placing a priority upon customer-facing Internet solutions, and if they don't have products or services that can be readily sold online they are developing more effective pre- and post-sale online customer services instead."
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