E-business involves sharing information across organizational and IT-system barriers. For instance, support personnel serve a customer best when informed by information from sales and service systems. Furthermore, answering analytic questions like, "Who are my most profitable customers?" requires data from several systems. Hence, data integration across disparate IT systems is a requirement for e-business.

In the electronic economy of e-business, data is a valuable asset that should be analyzed so that an organization can improve its efficiency and effectiveness. Therefore, most applications and information systems in an e-business should include an analytic component that contributes to business intelligence tasks by leveraging the digital flow of information.

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