When commercial airline pilots are told they need to brush up on their emergency flight skills, they spend time in a flight simulator. They know they need to viscerally understand how the plane will behave in extreme conditions; otherwise, they may loose a multimillion-dollar plane - and even their life and others'.
CEOs piloting large corporations need simulators as well. The market landscape whizzes by and business conditions can be rough, yet CEOs still pilot the corporation looking at reports and at times a dashboard. Relying on such indicators means that, although they're good at flying by the numbers when conditions are clear, when the business climate gets stormy, they often don't have a good feel for how to keep the corporation from going into a dive.In short, they need a dynamic, visual environment to help them simulate extreme conditions - to help them understand the complex interplay of the market landscape, competitive pressures and the limits of their corporation. The good news is that visualization technology is finally getting sophisticated enough to fill this need.
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