According to IDC, the newly emerging dynamic IT model will change the way in which IT vendors view, manage and support all types of alliance and channel partners. As the overall market begins to shift towards an integrated solution supply chain, partner alignment across multiple activities, industries and markets will become essential.

Each member of a successful partner ecosystem contributes meaningfully to solve a customer issue. In the dynamic IT model, successful partner ecosystems will be formed around 12 dynamic IT value propositions. IDC believes that all IT vendors will be forced to become more partner centric and partner savvy. Those vendors that neglect to address the shift required to provide customers with a dynamic IT approach will be at a disadvantage as the market moves ahead.

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