REVIEWER: Aaron Newman, president, Techrigy, Inc.

BACKGROUND: Techrigy’s SM2 (Social Media Monitor) is an application that allows companies to monitor and measure the buzz in social media around their brands, companies, executives, products and even competitors. Brand managers, as well as PR agencies, have come to understand that the ability to view what people are saying in the blogosphere, social networks, message boards, forums and opinion sites can give them clear visibility into their customers’ likes and dislikes about their products. They can also gather perceptions of their company and even insight into the effectiveness of their marketing campaigns. In addition, SM2 allows for the finding and engagement of influencers in the marketplace to help create more buzz around their product.

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