Dun & Bradstreet today announced it will transition the company's name to D&B, its widely used and instantly recognizable company acronym.

Along with this change, D&B launched a new corporate brand, which includes a new logo, tag line, visual identity and renamed product lines. The intent of the new brand, captured in the tagline "Decide with Confidence," is to show an intense focus on enabling customers to make better, more confident business decisions.

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