In December, we talked about the life cycle that organizations go through to transform data into action:
This month's column focuses on the action aspect of the life cycle. At the end of the day, the purpose of business intelligence is to provide information to decision-makers at all levels of the organization so that they may manage their part of the business better. We all make decisions every day based on incomplete information. Business intelligence closes that gap and should thus surface more efficient processes, better understanding of customers or suppliers, more profitable marketing programs and a higher ROI on your sales force. Action comes in many forms, but some of the newer categories can be described as: technology enablers, decision automation and change agents.
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