In the last few years, we have been talking about BI, the need for BI, the strategic impact of BI, best practices in BI, etc. For organizations that performed extensive research and training in BI, these concepts became very common and popular. Even though there is a growing level of acceptance for BI, what’s really key is to understand and justify why BI is essential in maintaining a profitable organization and how the decisions that impact the bottom line can benefit from implementing BI solutions.

The simplest form of profit equation is shown in Figure 1.

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