This is the eleventh in a series of discussions of quality guru W. Edwards Deming's Fourteen Points of Quality and their ramifications on data quality.

Deming's seventh point of quality stresses management's accountability in quality improvement. Data quality will not be achieved solely by professionals measuring and reporting data quality or by "cleansing" data extracted from source databases before propagation to the warehouse. Data quality will be achieved when IS and business management lead the way to make process improvement happen and to remove the causes of data quality defects.

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