This is the eighth in a series of discussions of quality guru W. Edwards Deming's Fourteen Points of Quality and their ramifications on data quality. Deming's point 5, "Improve constantly and forever the system of production and service," holds two messages. The first is the recurring theme that quality must be built in at the design stage. Quality begins with intent. Management establishes intent by creating constancy of purpose for quality. Management must translate this intent into plans, specifications and tests that deliver quality to the customer.1

The second message of point 5 is that improvement is not just a one-time project; it is a continual, unending process, involving everyone in the enterprise. We each should ask ourselves every day, "What have I done this day to advance my learning and skill on this job, and what have I done to advance my education for greater satisfaction in life."2 An important byproduct of quality point 5 is that when we improve the processes for data quality, we also improve our satisfaction in work and in life!

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