Recently, I was in Victoria, British Columbia, providing information quality improvement education for professionals from the various provincial government ministries. During my visit, Bridget Hellyer of the Ministry of Finance shared her personal experience as a "victim" of poor quality information. Bridget has graciously allowed me to share her experience in this month's column. Bridget's experience provides an outstanding object lesson in the high costs of low- quality information and how the principles of information quality improvement can prevent aggravation to your customers and lost profits. Following is her ordeal.
Bridget received a telephone request for a donation to an unnamed charitable organization. (By the end of this column, you will agree that the organization will appreciate not being identified.) Concerned for the cause, Bridget responded with a $25 donation. She provided her name, address, pledge amount and credit card information over the phone.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access