In part 1 of this series, I highlighted organizational emphasis on integrating customer data, introduced components to build a 360-degree customer view and positioned that enterprise customer integration is becoming a reality; it is also wreaking havoc on existing technology investments. This month I will look at what is causing the chaos and will highlight questions to ask technology vendors when considering a purchase in this area.

The components required in an enterprise customer integration come in three basic categories:

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access