April 20, 2010 – Forrester analysts introduced a new analytical framework, surrounding peer influence, to assist marketers in reaching a critical segment of social media influencers.
Forrester’s new report, “Peer Influence Analysis,” emphasizes that peer influence analysis can be applied by companies to identify characteristics of mass influencers and social network preferences, helping to guide word-of-mouth marketing strategies, according to Augie Ray, Forrester senior analyst and report author.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access