Data tends to be a poorly supported and under-championed function at most companies.On its face, data-related tasks are pretty dull and tactical. So, it makes sense that people rarely stake a portion of their career or budget on improving it.Although fixing data management (DM) may be dull, leaving data practices poorly supported means that IT departments are distracted by data and less able to deliver their projects on time, on budget and on scope.

 

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