In Ann Arbor, Michigan, with $900 of borrowed money in hand, Thomas S. Monaghan founded what was to become Domino's Pizza, in 1960. Domino's is now recognized as one of the three largest pizza chains in the country, thanks to feats such as sales reaching $3.1 billion in fiscal 1997, making 1997 Domino's fifth consecutive year of increased sales. For the same fiscal year, the company also reported pre-tax profits of $61.5 million, up nearly 20 percent over the previous year, setting profit records for three consecutive years. Domino's, with more than 1,200 franchises, operates more than 6,000 stores throughout the United States and in 60 international markets. Domino's is scaling near the peak of what has become a $32+ billion (1997 sales) industry by rolling out pervasive marketing concepts, such as guaranteed 30-minute, free delivery and implementing a powerful data warehouse to expand its marketing reach.

Next to burgers, it is widely agreed that pizza is America's favorite fast food. And with more than a dozen pizza shops in most towns vying for consumer consumption, the competition is fierce. It's no secret then that Domino's is always looking for an edge.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access