When it comes to launching a successful customer relationship management initiative, companies just starting the process are advised to bring the business side of the enterprise into the effort as early as possible and develop the project with a scalable architecture. According to recent research from The Data Warehousing Institute, CRM team leaders should consider outsourcing the start-up stage of the project.

"Many companies that begin CRM initiatives often do not have all of the IT skills, experience and technologies needed to succeed," the research report says. "Consultants, vendors and packaged software products are available to jump-start the effort."

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