Doctors in the United States were put on red alert in 2015 when the Center for Disease Control announced that adult obesity rates had ballooned up to 68.6% in only three years. This human growth rate, clearly on a fast trajectory in the wrong direction, unfortunately aligns quite closely with what is happening to enterprise data.

Data in the digital universe is doubling every two years, and is on track to reach 44 trillion gigabytes by 2020. Within that vast amount of data, enterprises are responsible for 85% of it. The Internet, mobile, and social media are recent contributors to the huge growth, but traditional IT and EIM practices have done their part assisting the data bloat.

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