When it comes to the bring-your-own-device trend, company managers have a lot to think about, including the security of data and controlling access to the corporate network. They might need to add driver safety to the list.
A new survey from IDC Manufacturing Insights shows that almost 50 percent of consumers consider it vital to have access to a phone in the vehicle. While only about one-quarter of all consumers consider it vital to use the phone for business when in the vehicle, almost half of the baby boomer population surveyed (consumers between the ages of 45 and 65) consider it vital to access the phone in the vehicle for business and applications.
This is a significant finding for “connected vehicle” stakeholders, especially automakers, IDC says. Investments in connected vehicle capabilities and accompanying services — intended to provide drivers with an array of benefits, many of which focus on increased safety — are ongoing by automakers and other players.
However, IDC Manufacturing Insights says an insufficient amount of consumer research has been performed by these stakeholders to focus these investments. And because of this, a number of development efforts made thus far may suffer from low adoption.
"According to our study, most consumers find it vital to access the phone in the vehicle but also want to maintain their digital identity’ by connecting their current device to the vehicle," Sheila Brennan, program manager for IDC Manufacturing Insights' Connected Vehicle Strategies research, said in a statement. "Therefore, automakers that have a strategy to provide consumers the ability to access their current device's service through the vehicle, but also gain access to any OEM unique embedded services that come with the vehicle, will gain an advantage in the connected vehicle market."