Q: The concepts of an ODS and data warehouse have been around for many years. Based on your view of what end-user organizations are actually doing are these two types of data stores still a viable solution as separate components or do you see end-user organizations blending the ODS and DW into a single data store?

To some degree end-users' organizations do both (I am assuming you are referring to the "non-IT" faction of an organization). They do both because of IT's unsuccessful attempt (or inability!) at giving them all of the information that they need in one easily accessible spot. The only way the data warehouse (DW) will take over is if the end users don't need anything else.

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