Most people recognize the name Dun and Bradstreet. After all, the company traces its beginnings to the early 1840s as the first business credit information provider. Today that same company is known as D&B, the global leader in providing business information and insight that allows customers to make confident business decisions based on facts - not guesses.

People often associate D&B with credit and risk management. The truth is, the company does that and much more, including helping companies increase revenues from new and existing customers through its Sales & Marketing Solutions (S&MS) division. How? According to Christopher Lucas, Vice President of D&B Sales & Marketing Solutions, it is important for companies to stay connected with their customers to understand their goals and strategies. S&MS helps companies increase revenues by improving sales and marketing initiatives.

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