We are already deep into the data warehouse boom. Nearly every organization worth its salt has one. Some have multiple warehouses and are continuously trying to integrate them.

In the early 2000s, data warehouses were the iPhones of the IT world: everyone had to have one. They were cool, great for snazzy demos, could be piggybacked by a bunch of applications and cost a truckload of money. There was no shortage of reasons for having a data warehouse, and some of the business cases made for wonderful reading.

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