This is the time of year that we expect to receive lots of predictions and forecasts for the New Year, but one of the most dramatic came in yesterday from Ashish Thusoo, CEO and co-founder of Qubole. Thusoo is a big data veteran known for his work on the Apache Hive project and also known as one of the creators of Facebook’s data infrastructure.

Thusoo anticipates that in 2016, more businesses will see that customer success is a data job.

“Companies that are not capitalizing on data analytics will start to go out of business, and the enterprise will realize that the key to staying in business and growing the business is data refinement and predictive analytics,” Thusoo warns.

“The combination of social data, mobile apps, CRM records and purchase histories via advanced analytics platforms allow marketers a glimpse into the future by bringing hidden patterns and valuable insights on current and future buying behaviors into light,” Thusoo continues. “In 2016, businesses will increasingly leverage these insights to make sure that their current and future products and services meet customer needs and expectations.”

Among the other predictions for 2016, Thusoo offers the following:

IoT and the cloud

“With the ever increasing amount of data produced through connected environments and apps, the need for big data and analytics is just getting more and more pronounced. As this market transitions to the mainstream, there is a need to simplify the process of unlocking big data insights,” Thusoo says.

“Cloud-based big data services are driving a lot of this, and increasingly making big data accessible in a simplified manner to the mainstream market. This trend will keep accelerating. We will also see an increased focus on vertical analytical applications in industries, such as the healthcare sector, that will further simplify the usage of big data and its overall adoption,” Thusoo explains.

Storage and compute

“Much of the demand for simplifying the management of decoupled storage and compute come from companies that are new to the cloud. These are companies that haven’t developed the expertise to use the cloud and don’t want to bother with managing their cloud,” Thusoo explains.

“Organizations new to the cloud are looking for service providers that can manage their entire cloud infrastructure. Similar to the traditional data center industry, partner ecosystems will continue to emerge in the cloud in 2016 and will continue to evolve at a much more rapid pace, due to rapid adoption and customer demand for complete solutions, better pricing and better performance.”

Enterprise cloud adoption

“In the year ahead, we can expect to see the cloud-based big data ecosystem continue its momentum in the overall market at more than just the ‘early adopter’ margin,” Thusoo predicts. “Some of the leading enterprises have already begun to split workloads in a bi-modal fashion and run some data workloads in the cloud in the second half of 2015. Many expect this to accelerate strongly through next year as these solutions move further along the adoption cycle.”

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