From an omnichannel overhaul, to a value chain digitization, to a data analytics upgrade, the expanse of digital transformation projects that businesses might undertake can be a little overwhelming. Where should they invest their dollars when there is so much to do?

Frequently, enterprises seek out the low-hanging fruit in these initiatives. They want a relatively simple project that can get them a big bang for the buck. And more often than not, the answer involves using the application program interface (API) to expose their data, products/services and digital infrastructure to third party developers.

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