The Direct Marketing Association (DMA) announced today it has revamped its database marketing infrastructure, moving to an integrated multichannel database marketing platform. DMA selected an Alterian-based solution from ARGI to provide the platform for its new membership and marketing communication efforts.
"DMA members are leaders in data and database management-driven marketing," said DMA executive vice president and chief operating officer Ramesh A. Lakshmi-Ratan, Ph.D. "We are pleased to advance DMA's own marketing efforts, leading by example in establishing DMA as a database marketing center of excellence."
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