The Direct Marketing Association (DMA) announced today it has revamped its database marketing infrastructure, moving to an integrated multichannel database marketing platform. DMA selected an Alterian-based solution from ARGI to provide the platform for its new membership and marketing communication efforts.

"DMA members are leaders in data and database management-driven marketing," said DMA executive vice president and chief operating officer Ramesh A. Lakshmi-Ratan, Ph.D. "We are pleased to advance DMA's own marketing efforts, leading by example in establishing DMA as a database marketing center of excellence."

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access