Nearly one in four direct marketers are finding it very difficult to find qualified candidates to fill their open positions, according to the latest direct marketing employment survey by Bernhart Associates Executive Search, LLC. "We added a new question to the survey this quarter to measure the ease or difficulty direct marketers are having in filling their open positions," said Jerry Bernhart, President of Bernhart Associates. "As we suspected, a talent shortage seems to be developing in certain direct marketing job functions".
According to the survey, 24 percent of respondents said they were having a "very difficult" time finding qualified candidates, while 53 percent described it as being "somewhat difficult." Only 18 percent said they were having little or no difficulty filling positions.
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