San Jose, CA – September 2, 1999 -- DM Review and World Research’s BI/DW Research Program announce a cooperative research initiative designed to produce a series of comprehensive reports on the Business Intelligence and Data Warehouse (BI/DW) industry. The research objective will be to identify the major trends, issues and growth areas in the systems, software and service segments of the business intelligence and data warehousing markets.

The technologies of business intelligence and data warehousing enable organizations to implement strategic business processes such as ERP, decision support, customer relationship management and knowledge management. These business critical technologies have become key to maintaining competitiveness for many corporations worldwide. The research will be conducted by surveying established online panels of business intelligence and data warehouse decision-makers that currently include more than 17,000 IT and LOB managers worldwide.

Ron Powell, Publisher of DM Review stated, "The business intelligence and data warehousing market is currently experiencing tremendous growth and the demand for objective independent research has never been greater. We are excited about working with the BI/DW Research Program and participating in this ongoing research effort."

Peter J. Auditore, Vice President of World Research, said, "We are extremely pleased to be partnered with the leading business intelligence and data warehousing magazine. Our BI/DW research panels provide IT and LOB management with a forum for influencing the future development of data warehousing technologies."

World Research Inc. is the leading online market research provider for the high-tech industry and has conducted more than 750,000 Internet surveys. World Research has developed surveys that address a range of Internet, Windows, Macintosh and VAX related technology issues for computer users from novices and home users to IT managers and CIOs, as well as extensive research to support its new Business Intelligence and Data Warehousing research initiative. World Research is a privately held company. For more information, visit the company's Web site at

DM Review is rated the #1 business intelligence and data warehousing magazine in the United States. DM Review, published by Faulkner & Gray, provides a wealth of knowledge through columns by top industry experts, informative and timely articles, data warehouse success stories, third-party product reviews, executive interviews and

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