Disruptive Tech: Opportunity or Threat?

Register now

Disruptive technologies such as cloud computing, mobile and social media provide an opportunity in 2014 to reshape organizations, change business models and transform industries, according to Deloitte’s “Fifth Annual Tech Trends Report.”

"Disruptive technologies — from wearable devices to cognitive analytics to crowdsourcing — present unprecedented opportunities to reimagine how work gets done, how businesses grow, and how markets and industries evolve,” Bill Briggs, chief technology officer at Deloitte Consulting LLP and author of the annual research, said in a statement. “But they also represent threats, and real challenges on how to balance experimentation for tomorrow with the realities of today,” Briggs said.

The report by the consulting firm examines the changing landscape of technology and how multiple disruptive forces are converging on and impacting business today. Examples of trends that inspire disruption are wearable devices, cloud orchestration and social activation, the report says.

The potential of wearable computing is tremendous, the firm says. Hands-free technology can reshape how work gets done, how decisions are made and how users engage with customers and partners. While consumer wearables are in the spotlight today, the report notes, Deloitte expects business to drive acceptance and “transformative” use cases.

Cloud adoption across the enterprise is a growing reality, the report says, but much of the usage is in addition to on-premise systems, not in replacement. As cloud services continue to expand, organizations are increasingly connecting cloud-to-cloud and cloud-to-core systems, Deloitte says, cobbling together discrete services for an end-to-end business process.

With social media, over the years the focus of social business has shifted from measuring volume to monitoring sentiment, Deloitte says. In today's “recommendation economy,” organizations should focus on measuring the perception of their brand and then on changing how people feel, share and evangelize, the report says.

"Each of the 2014 trends is relevant today,” Briggs said. “Each has significant momentum and potential to make a business impact.”

For reprint and licensing requests for this article, click here.