June 26, 2012 - Chicago - Live updating throughout day two of Predictive Analytics World conference.

8:58 a.m. CST - Seats filling up and, thanks to coffee (and is that Lady Gaga on the PA?), eveyone's eyes opening up ahead of opening presentation by Bruno Aziza, former BI director at Microsoft. Just spotted him chatting w/ Eric Siegel, Ph.D. and president of Prediction Impact, the consultancy that leads the PAW conferences here and in D.C., London, Germany, Boston, and ones already held in Toronto and San Francisco. Check out what Eric had to say ahead of their Toronto event in this "10 Minutes ..." Q&A w/ Information-Management.com. 

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