September 18, 2012 - Dreamforce is salesforce.com's four-day annual conference for users and developers, about cloud computing and the social enterprise. This story is a compilation of news announced in conjunction with the conference and will be updated throughout the day.

Persistent System announces its expansion into SMB social enterprise services, which includes Salesforce Chatter enablement, collaboration portal development and Radian6.“We are excited to extend our SMB social enterprise service offerings,” said Ranga Puranik, EVP Technology Initiatives & Strategic Alliances, Persistent Systems. “Today's SMBs are looking for cloud-based software solutions that are reliable, scalable, and cost-effective. Our extensive experience in this space addresses this need by offering companies rapid, intelligent and economical migration of software and applications to the cloud.”10:29am PDT: Persistent System announces its expansion into SMB social enterprise services, which includes Salesforce Chatter enablement, collaboration portal development and Radian6.

“We are excited to extend our SMB social enterprise service offerings,” said Ranga Puranik, EVP Technology Initiatives & Strategic Alliances, Persistent Systems. “Today's SMBs are looking for cloud-based software solutions that are reliable, scalable, and cost-effective. Our extensive experience in this space addresses this need by offering companies rapid, intelligent and economical migration of software and applications to the cloud.”

12:19pm: KXEN launches Cloud Prediction, its cloud-based predictive analytics for salesforce.com, as well as the first app on Cloud Prediction, Predictive Lead Scoring. Cloud Prediction, available on a subscription basis, helps enterprise analyze CRM and social profiling data to garner insight about customers. Predictive Lead Scoring enables enterprise to analyze a lead’s likelihood to turn into an actual sale. 

12:43pm: Salesforce.com unveiled Force.com Canvas, an addition to the Force.com cloud platform for building and running social, mobile and real-time employee apps. Force.com Canvas allows users to utilize existing Web applications through salesforce.com UI. This open-source suite features JavaScript SDK and programming language independence.

1:04pm: Angel Labs releases Lexee, a SDK solution that enables enterprises to build and deploy iOS and Android voice applications, as well as measure their efficacy.  Utilizing voice recognition and biometrics, this solution allows enterprises to build apps without any coding and also utilizes Angel’s customer experience analytics.

2:27pm: Influitive unveils AdvocateHub, a B2B advocate mobilization platform. The solution offers a gamification approach to social marketing, which rewards advocates with incentives like recognition, social capital and professional networking. 

“B2B buyers depend on peers’ advice from the moment they start researching a purchase all through the buying cycle,” said Mark Organ, co-founder and CEO of Influitive, in a press release. “Companies have a tremendous opportunity to influence this process by getting their advocates involved. We have found a unique way to do this.  Advocates enjoy participating in the AdvocateHub on behalf of the companies they love, leading to fantastic gains in marketing and sales productivity.”

3:14pm: TOA Technologies launches ETAworkforce on saleforce.com’s AppExchange marketplace for social apps for business, as well as ETAdirect Professional, a solution that optimizes mobile workforces. ETAworkforce allows users to leverage information from salesforce.com in a mobile workforce management solution.  The release includes Smart WorkOrder, which generates and manages work requests, and SmartScheduler, with scheduling capabilities. ETAdirect Professional allows companies with field service teams to assign jobs based on skills and time-based performance, plan more efficient route and manage schedules.


September 19, 2012 - The second day of Dreamforce starts with a keynote, “Business is Social,” by salesforce.com CEO Marc Benioff and the first full day of its expo hall.

A session led by Sir Richard Branson, of Virgin Group, occurs midday, closing the day out with Dreamforce’s Gala.

8:43pm: The host of the event, salesforce.com, announced Salesforce Chatterbox, described as “the Dropbox for the enterprise.” Users are able to manage and share files (up to 2GB) in any salesforce.com apps, either from desktops or on their mobile devices.

Fliptop releases Fliptop Social Profiles for Salesforce, an app with automatically adds Twitter, Facebook and LinkedIn profiles to a user’s Leads and Contacts. 

MuleSoft unveils Dataloader.io, its cloud-based data loader app for salesforce.com. Built on the CloudHub integration PaaS, the app imports, exports and deletes data into the SaaS applications.

12:32pm: Heroku, one of Salesforce.com’s companies, announces Heroku Enterprise for Java, a solution that allows companies to build and run Java applications in the cloud. The release features support for the latest editions of Java JDK and JVM, separate environments for development and staging and a continuous delivery framework.

Salesforce.com launches Work.com, its social performance management platform. Management can promote social goals, motivate employees with real-time rewards and recognition, and provide performance reviews and continuous feedback. Furthermore, partnerships with the Work.com platform were announced with Amazon and Workday.


September 20, 2012 - The third day started out with keynotes on Work.com and Sales Cloud, with breakout sessions dispersed throughout the day. The day wraps up with a keynote by Gen. Colin Powell and Jeff Immelt, CEO of General Electric. 

Dreamforce’s scope has certainly expanded its scope from past years. “Once a conference for marketing and sales professionals, Dreamforce is now a technology and IT event that interests many IT organizations that are examining how renting software on the Internet can help their efforts and support their business priorities more efficiently than purchasing it,” says Ventana Research analyst Mark A. Smith.

We expect continued movement toward social. “Salesforce will be introducing its Marketing Cloud suite and showing off the social media and collaboration methods it has expanded since its purchase of Buddy Media, which uses techniques and services to boost a company’s or product’s brand across social media and to drive traffic to a desired location on the Internet,” says Smith.


September 21, 2012 - Salesforce.com unveils two releases, including its Marketing Cloud offering which combines functions from the acquisition of Radian6 Technologies and Buddy Media into a solution for marketing on social media sites. The solution includes social analytics dashboards, marketing campaign analysis and social engagement apps. Salesforce.com also released tablet versions of its software, Salesforce Touch. Powered by HTML5, this solution is designed for mobile phones and tablets and can be accessed anywhere.

The last day of Dreamforce focuses on the personal, opening with a talk by Dr. Dean Ornish about the power of lifestyle changes, followed by Tony Robbins’ “The Power to Breakthrough: Your Ultimate Edge.” The day is bookended with Dr. Larry Brilliant speaking about the future of cloud computing, wrapping up the week with a Q&A with Marc Benioff and Parker Harris, salesforce.com’s EVP. 

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