11:30 am: Anne Buff of SAS energetically takes the stage, advocating the creation of a Chief Data Officer within organizations. She says the laser focus on data that a CDO provides and maintains will improve not only the actual value of the data but, perhaps more importantly in some cases, the perceived value of the data. The CDO is responsible for the data strategy, including the design and architecture, process and policy of what’s right for the business and the administration and enforcement. The creation of this c-level position will allow the CIO to become more business focused while the CDO is in charge of tactics for getting there. The right CDO will also understand the business perspective, act as a translator for the business folks and IT. For the role to make a difference in the organization it is important, Buff emphasizes, for the CDO candidate to have authority for decisions and resources.


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