When it comes to social media in the enterprise, we’re at an interesting inflection point. For some time now, companies have been trying to figure out the business value of social media in communicating with customers as well as communicating internally among themselves.

Many are still figuring it out, many already have, and many have decided social media simply isn’t for them. Those who have figured it out realize social media isn’t one size fits all. It’s not a single technology with a single purpose. Depending on which tools are used and how, social media can translate into better marketing, better internal visibility and collaboration, better customer service – but whatever business function is improved, it should ultimately translate into better business for the organization as a whole.

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