Why do most executives still rely on gut instinct to make decisions in today's complex business environment? Most likely because the tools for making better decisions more quickly aren't being used properly or at all.
Back-office applications, front-office applications and enterprise application integration technologies that link application processing logic and data in a data warehouse all exist in some form in most companies today. However, they aren't being accurately or effectively utilized to assist the executive in making timely, fundamental business decisions. The information is present in many organizations; however, there is a lack of integration of these complex environments that is preventing knowledge-workers from obtaining a comprehensive view of the organization.
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