The employment picture looks bright for direct marketers this winter with nearly three out of four direct marketing companies planning to add to staff, according to the latest job survey by Bernhart Associates Executive Search. Among companies responding to the survey, 70 percent said they plan to add to staff during the first quarter while 6 percent are planning staff cutbacks. Both figures are nearly identical compared with where they stood at the beginning of 2005. The percentage of companies reporting a hiring freeze fell to 7 percent, a record low. The Bernhart Associates Quarterly Direct Marketing Employment Survey is now in its fifth year and is published by the DMA's Statistical Fact Book. Sales positions were listed as the jobs that will be in highest demand this quarter followed by account management and analysts. A total of 134 direct marketing companies responded to the survey which was emailed to survey participants the first week of January.

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