A majority of businesses (87%) face “severe turbulence” as they pursue digital transformation, according to research from Bizagi a provider of digital process automation software.

The global study of more than 1,000 IT and customer experience professionals shows that organizations are rapidly embracing digital transformation, with 73% saying failure to keep up will result in business decline.

Only about one third of the organizations (32%) say they have a high level of live transformation projects. And three quarters of the respondents think the pace of change is increasing due to disruptive businesses challenging the status quo. A large majority (82%) understand that they must accelerate the pace of transformation in order to keep up in their industry.

The drivers and risks associated with transformation are varied, the study says. Three in five organizations specify the need for operational agility as a key driver, while more than half (54%) cited the need to respond to changing customer expectations.

“Customer expectation is changing the way businesses think and creating the momentum behind digital transformation,” said Gustavo Gomez, CEO of Bizagi. “The majority of businesses are struggling to avoid the pitfalls that accompany digital transformation, and the secret to overcoming these challenges is to understand the drivers of change and create the IT agility to respond quickly.”

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